George is one of the Founding Partners and Group CEO of Xcubed and Pitch. As part of his role, he focuses on strategic counselling and business development, as well as on ensuring quality of campaigns and service to clients, whom he honestly considers business partners.


George has a multi-discipline background and significant experience in the fields of integrated communications and corporate strategies. Moreover, he has a gained significant experience in sports marketing and sponsorship management, as part of his tenure at Panathinaikos BC’s marketing department and his cooperation with Prism.


Prior to establishing and managing Xcubed and Pitch, he had worked with various Greek and international communication and marketing agencies, such as Commitment, Senor Goldwind, TripleDouble Sports Marketing, and TAF Sports Marketing.

Over the years, he has developed communication strategies and implemented campaigns and projects for a wide array of clients from different industries, such as: foods & beverages, pharmaceuticals, automotive industries, energy providers and utilities, tobacco and consulting companies.


George holds an MSc in Electrical Engineering & Computer Science from the National Technical University of Athens and has completed professional specialization courses in Marketing, Sports & International Entertainment Industry at the US universities of Wharton and Duke.


He is fluent in English and German and has a basic command of Spanish.